Template Questions
All 9 Questions
Nine questions covering every dimension of the coaching relationship that determines whether a client stays, progresses, and refers. Question 4, whether clients feel their programme is actually progressing, is the single strongest predictor of long-term retention in personal training. Clients who feel stuck often ghost rather than give feedback directly. This survey creates the channel for that conversation before they decide to leave.
01Overall, how satisfied are you with the quality of your sessions?Scale 1–5
02How well designed and structured do you find your training programme?Scale 1–5
03How motivated and supported do you feel during our sessions?Scale 1–5
04How well do you feel your programme is progressing toward your goals?Scale 1–5
05How clearly defined and understood are your training goals?Scale 1–5
06How satisfied are you with communication and support between sessions?Scale 1–5
07How well do the sessions represent value for money?Scale 1–5
08How likely are you to recommend me to a friend or colleague? (0–10)NPS Scale
09What is one thing I could do differently to make our sessions more effective for you?Open Text
Who This Is For
Any Fitness Coaching Format
Personal Trainers
Running Coaches
Online Coaches
Questions work equally for in-person and online coaching clients. For online coaching, adjust the session quality question to cover programme delivery and check-in quality. The goal-setting, motivation, and results questions apply to every format.
How It Works
3 Steps to Honest Client Feedback
01
Use This Template
9 questions pre-loaded. Personalise the intro with your client's name and current programme focus. Under two minutes.
02
Share via WhatsApp
Send the link at the end of a training block or at 30 and 90 days. Most clients complete it in under two minutes on their phone.
03
Act on Q4 first
Programme progression is the top churn predictor. Any client scoring 3 or below needs a goal realignment conversation in the next session, not next month.
Sample Results
What Your Dashboard Shows
After 34 client responses at 90-day checkpoints, the between-session support gap against session quality scores for one PT revealed that clients wanted more accountability check-ins, not more varied workouts. Adding a weekly WhatsApp check-in reduced 6-month cancellation rate by 22%:
PT Client Feedback · 34 responses90-day checkpoints · 2025
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Overall satisfaction
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Client NPS
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Progression score
Session quality4.6 / 5
Motivation and support4.4 / 5
Programme progression3.6 / 5
Between-session support3.1 / 5
FAQ
Frequently Asked Questions
Is this personal trainer feedback survey template free?
Yes. Free forever with no client signup required. Up to 100 responses free. Pro ($19/month) allows 10,000 responses, useful for PTs managing large client rosters or multi-trainer studios tracking performance across coaches.
When should I send the survey to clients?
Three moments work best: at 30 days when a new client has enough sessions to give meaningful feedback, at 90 days before the first package renewal decision, and at the end of each programme block. Annual surveys for long-term clients track satisfaction over time.
Should I make it anonymous?
Usually not fully anonymous for personal training, since the feedback is about a specific coaching relationship. However, many clients are more candid about programme issues in a structured survey than face to face. Most PTs share the link via WhatsApp with a message framing it as a quality check for their own development.
How does client feedback help grow my PT business?
Clients who complete a feedback survey and feel heard are significantly more likely to refer a friend. The NPS question directly identifies your promoters: clients who score 9 or 10 are statistically likely to mention you to someone in their network without being asked. One referred client from a satisfied long-term client is worth far more than most paid advertising.
Can I use this for online coaching clients?
Yes. Questions are format-agnostic. For online clients, adjust the session quality question to cover programme delivery and check-in quality. The goal-setting, motivation, and results questions apply equally to online and in-person coaching relationships.
What happens when I reach 100 responses?
Pro ($19/month) gives you up to 10,000 responses, a timeline comparing satisfaction across client cohorts, and CSV export for business tracking.
What questions should a personal trainer client survey include?
The most valuable dimensions to measure are: overall session satisfaction, programme design and progression logic, quality of motivation and coaching cues, clarity of goal setting, communication between sessions, value for money, results achieved so far, likelihood to recommend, and open feedback. This template covers all nine.
When should I send the survey to PT clients?
Three moments work best: at the 30-day mark when a new client has completed enough sessions to give meaningful feedback, at 90 days before the first package renewal decision, and at the end of a programme block. Annual surveys for long-term clients help track satisfaction over time.
Should personal trainer client surveys be anonymous?
Usually not fully anonymous for personal training, since the feedback is about a specific coaching relationship. However, many clients are more candid about motivation quality and programme issues in a structured survey than face to face. Most PTs share the link via WhatsApp at the end of a training block with a brief message framing it as a quality check.
How does client feedback help grow a personal training business?
Clients who complete a feedback survey and receive any form of acknowledgement are significantly more likely to refer a friend. The NPS question directly identifies your promoters: clients who score 9 or 10 are statistically likely to mention you to someone in their network without prompting. One referred client from a satisfied long-term client is worth more than most paid advertising.
Can I use this for online coaching clients as well as in-person PT clients?
Yes. The questions are format-agnostic. For online coaching clients, adjust the session quality question to cover programme delivery and check-in quality rather than in-person sessions. The goal setting, communication, and results questions apply equally to online and in-person relationships.
Know who's about to leave before they do
9 questions. Share via WhatsApp. No client signup needed.
Use This Template - FreeNo signup · Free up to 100 responses · Pro from $19/month