What's in this template
A single 1–5 rating. Add a conditional open-text question for low scores — that's where the useful detail is, and asking everyone reduces your response rate.
Why one question beats a full survey here
Customers won't fill in a form at the counter
Every additional question loses respondents. One tap on a scale is the most feedback most businesses will ever reliably collect in person.
Speed catches the moment
Asked at the counter, you get the reaction to that visit. Emailed three days later, you get a summary of their general feeling about your brand.
Low scores are where the value is
Add an open-text follow-up that appears for low ratings. Asking everyone 'why?' reduces response rates; asking only unhappy customers gets you the detail that matters.
It catches problems before reviews do
A customer who rates you two and gets a follow-up often doesn't write the public review they were considering.
Run it in three steps
Print the QR code
On the receipt, the counter, or a table card. Keep the prompt short — 'How did we do today?'
Ask why only for low scores
Add a conditional open-text question so unhappy customers can explain without slowing everyone else down.
Check it daily
A rating you don't look at is a rating you didn't collect. Five minutes a day is enough.