Template Questions
All 10 App Usability Questions
Ten questions covering the complete user interface experience. Question 1 (task completion ease) and Question 2 (feature discoverability) are your highest-priority UX signals — they directly measure whether users can realise value from your product. Low discoverability is the most common cause of perceived low SaaS value, and is typically fixable through navigation, onboarding, or feature spotlights without building new features. Question 7 (onboarding effectiveness) is the strongest predictor of early churn — users who can't complete onboarding within 7 days cancel at 4-5x the rate of those who do.
01How easy is it to complete the tasks you need to do in the app?Scale 1–5
02How easy is it to find features and navigate the app?Scale 1–5
03How satisfied are you with the app's speed and performance?Scale 1–5
04How clear and intuitive is the app's visual design and layout?Scale 1–5
05How well does the app work on mobile and smaller screens?Scale 1–5
06How helpful and clear are error messages when something goes wrong?Scale 1–5
07How well did the app help you get started and understand how to use it?Scale 1–5
08How would you rate the overall usability of the app?Scale 1–5
09How likely are you to recommend this app to a colleague or friend? (0–10)NPS Scale
10What is the one thing that would make this app easier or more enjoyable to use?Open Text
UX Dimensions
Four Dimensions That Predict Retention
Workflow (Q1, Q2)
Can users do their job? Task completion and discoverability are your core value delivery metrics. Fix these before anything else.
Performance (Q3, Q6)
Speed and error handling. Users tolerate ugly before slow. Performance problems increase churn faster than any UX issue.
Interface (Q4, Q5)
Visual clarity and mobile quality. With 30-50% of SaaS sessions on mobile, poor mobile experience is a significant churn risk.
Onboarding (Q7)
First-run effectiveness. The single strongest predictor of early churn — users who struggle here cancel 4-5x more.
Sample Results
Your App Usability Dashboard
After 78 users of a project management SaaS responded, the discoverability and mobile gaps were clear priorities — the navigation restructure and responsive design sprint that followed reduced 30-day churn by 22%:
App Usability Survey · 78 responses · v2.4All user segments
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Overall usability
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Product NPS
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Task completion
Task completion ease4.0 / 5
Feature discoverability3.1 / 5
Performance & speed4.2 / 5
Mobile experience2.8 / 5
Onboarding effectiveness3.6 / 5
FAQ
Frequently Asked Questions
Is this app usability survey template free?
Yes. Free forever with no signup from you or your users. Up to 100 responses free. Pro ($19/month) allows 10,000 responses and version-by-version tracking.
What is the difference between a usability survey and a usability test?
A usability test observes specific users completing defined tasks — it shows you what people struggle with. A usability survey collects quantitative feedback from real users at scale — it shows the pattern across hundreds of actual sessions. Use surveys for scale; use tests to understand why specific scores are low.
When should I run an app usability survey?
After every major release. At onboarding completion (day 7) to measure first-run experience. Quarterly for active users. For features in beta, run targeted surveys before general release.
What is a good usability score?
Above 4.0 across all dimensions indicates strong usability. Task completion (Q1) and discoverability (Q2) are most critical. Mobile experience (Q5) is increasingly critical as SaaS products see 30–50% of sessions from mobile. NPS above +30 indicates strong usability-driven satisfaction.
How do I use usability data to prioritise the roadmap?
Map each low-scoring dimension to a backlog category. Low task completion = core workflow problem (highest priority). Low discoverability = navigation or onboarding problem. Low performance = engineering priority. Low mobile = responsive design debt. Plot on importance vs. satisfaction matrix.
How is this different from a product feedback survey?
Product feedback measures whether users want features and feel satisfied with the product overall. App usability specifically measures the quality of the interface experience — how easy it is to use what already exists. Usability measures the journey; product feedback measures the destination. Run both.
Can I use this for a mobile app?
Yes. Q5 specifically covers mobile experience. For a native app survey, adjust the introduction to focus on the mobile context and consider adding questions about touch targets, notification quality, and offline behaviour if relevant.
What is feature discoverability and why does it matter?
Discoverability is whether users can find features that would make them more successful. Low scores are the most common cause of perceived low SaaS value — users who can't find features don't use them, don't see value, and churn. Improving discoverability is often the highest-ROI investment before building new features.
Find the friction before users find the exit
10 questions. Usability dimension breakdown. Run after every release.
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