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No signup required · 8 questions · UX & website feedback survey
Website Feedback TemplateFree

Free Website Feedback
Survey Template

8 questions on ease of use, design clarity, trust, task completion, and NPS. Understand what visitors actually experience — not what your analytics infer from their clicks.

Use This Template

No signup required · Free forever · Ready in 60 seconds

UX
PM
WD

Built for UX designers, product managers & web teams

🔒yourwebsite.com/feedback
Quick Website Feedback
Anonymous · 8 questions · Under 3 minutes
1 of 8
Live demo
✓ Works on any website
✓ No visitor signup
✓ Exit intent or on-page
✓ Live results dashboard
✓ Up to 100 responses free
Template Questions

All 8 Website Survey Questions

Eight questions that go where analytics can't. Google Analytics tells you where visitors drop off — this survey tells you why. Question 5 — whether the visitor completed their goal — combined with the open text response gives you conversion rate optimisation research you'd pay thousands for in a formal UX audit. Every visitor who says they didn't complete their goal and explains why is a direct revenue recovery opportunity.

01How easy was it to find what you were looking for on this website?Scale 1–5
02How would you rate the overall design and visual clarity of the website?Scale 1–5
03How trustworthy does this website feel to you?Scale 1–5
04How would you rate the website on mobile and tablet?Scale 1–5
05Did you accomplish what you came to this website to do?Yes / No
06How likely are you to recommend this website to a friend or colleague? (0–10)NPS Scale
07Would you return to this website in the future?Yes / No
08What is the one thing we could improve to make your experience better?Open Text
When to Show It

4 High-Intent Trigger Moments

The timing of your website feedback survey matters as much as the questions. Showing it on page load annoys visitors before they've experienced anything. These four moments deliver 3–5× higher response rates and significantly more useful answers — because users have actually experienced what you're asking them to rate.

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Exit Intent
Trigger as the cursor moves toward the browser tab or close button. Catches visitors before they leave with unresolved frustrations.
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Post-Completion
After purchase, signup, or form submission — when satisfaction is highest and the experience is freshest.
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Timed Trigger
After 45–90 seconds on a page — indicating genuine engagement rather than accidental landing.
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High Exit Rate Pages
Deploy on pages identified via analytics as having unexplained high exit rates. Let visitors tell you why they're leaving.
How It Works

From Survey Link to UX Insights in 3 Steps

1
Use This Template
All 8 questions pre-loaded. Add your website name. Share via a link or button anywhere on your site.
2
Collect real user feedback
No visitor account needed. Responses aggregate in real time as visitors complete the survey.
3
Fix what analytics can't see
The "didn't complete goal" + open text combination shows you exactly what's blocking conversions.
Sample Results

Your Website Feedback Dashboard

After 48 visitors responded via an exit-intent trigger on a SaaS pricing page, the trust gap against design was the finding — fixed with social proof additions that increased trial signups by 22% the following month:

Website Feedback · 48 responsesPricing page · Exit intent
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Overall experience
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Website NPS
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Completed their goal
Information findability4.1 / 5
Design clarity4.3 / 5
Trustworthiness3.2 / 5
Mobile experience4.0 / 5
Completed their goal58% Yes
Would return74% Yes
JanMarMayJulNow
🔒
Track website UX scores over time
See whether scores improve after redesigns, content changes, or performance fixes.
Unlock with Pro — $19/month
FAQ

Frequently Asked Questions

Is this website feedback survey template free?
Yes. Free forever with no signup from you or your visitors. Up to 100 responses free. Pro ($19/month) allows 10,000 responses and response timeline analytics for ongoing UX monitoring.
What questions should a website feedback survey include?
Cover: ease of finding information, design clarity, trustworthiness, task completion, mobile experience, NPS, return intent, and one open improvement suggestion. This template covers all eight UX dimensions.
When should I show a website feedback survey?
Trigger on exit intent, after task completion, after 45–90 seconds of engagement, or on high-exit-rate pages identified in analytics. Avoid showing on first page load — wait until users have experienced the site.
How is a website feedback survey different from a usability test?
Usability testing observes specific users completing defined tasks in a controlled environment. A website feedback survey collects quantitative feedback from real visitors across all their varied goals — faster to deploy and scales to far more users. Both are valuable.
Can I use this for an e-commerce website?
Yes. For e-commerce, show the survey on the order confirmation page post-purchase. The trustworthiness question (Q3) is particularly valuable — perceived credibility directly affects conversion rate for first-time buyers.
What is a good NPS score for a website?
Technology: +35 to +55. E-commerce: +25 to +45. B2B SaaS: +20 to +50. Consumer services: +10 to +30. More useful than benchmarks is tracking your own NPS trend — consistent improvement matters more than the absolute score.
How do I use website feedback data to improve conversion rate?
Question 5 — whether the visitor completed their goal — combined with the open text response tells you exactly what prevented conversion. Fix the most commonly cited barriers first. This is conversion rate optimisation research you'd pay thousands for in a formal UX audit.
How do website UX survey results affect SEO?
Indirectly but significantly. Better UX reduces bounce rate and increases dwell time — signals Google uses as quality indicators. High trustworthiness scores predict lower bounce rates. Fixing "can't find information" responses typically reduces bounce rate on landing pages. UX and SEO are converging.

Understand what visitors actually experience

8 questions. No visitor signup. Add to any website in 60 seconds.

Use This Template — Free

No signup required · Free up to 100 responses · Pro from $19/month